CORD
We work with lifestyle clients to develop the right voice and build awareness
We are committed to connecting people, dots, concepts, and thoughts
heart-centered
communications.
We work with lifestyle clients to develop the right voice and build awareness. We are committed to connecting people, dots, concepts, and thoughts.

WORK

SERVICES

Branding.

Telling your story is at the heart of what we do. We'll find out what makes your brand tick and translate this into real tangible assets for you and your team - from simple social media guidelines to a multi-platform playbook to act as your source for all things brand. We're a versatile cohort of storytellers with our roster of discernible lifestyle clients spanning the world of beauty, interiors, and tech.

Strategic marketing.

We'll facilitate a series of deep-dive workshops with you and your team to distill overarching business objectives, develop a clear understanding of your audiences, and analyse the wider environment in which your brand sits. Our research-led practices will inform an actionable strategy with a clear focus on long-term growth - and our team will be there to support to you every step of the way.

Public relations.

Cord Comms was born out of a love for building relationships and shining a spotlight on beautiful and innovative products we believe in. Our connected team tailors your communications to ensure we're always reaching your target audiences whilst achieving optimum brand awareness.

Influencer events.

In an ever-changing and sometimes tricky-to-monitor landscape, our team keeps one step ahead regarding ways in which influencer marketing can enhance your strategy. Cord Comms has an excellent track record when it comes to hosting meaningful events - achieved by working with digital content creators who have a natural synergy with our brands - resulting in high UGC rates.

Partnerships management.

To fully maximise brand partnerships we take an end-to-end approach. Working alongside you, we'll identify the perfect collaborators, pitch concepts, and oversee the delivery of activity to ensure every potential avenue is pursued. It's always our aim to connect you with commercial partners who not only share your ethos but have the potential to form a long-term collaboration.

Influencer and ambassador campaigns.

Our considered influencer endorsement plans scale from pulse campaigns to support singular events and product launches up to managing long-term brand ambassadors that contribute to your overall strategy. We'll devise and deliver a holistic action plan to drive maximum awareness with meaningful measurables.

ABOUT

CORD Comms was born in December 2022 and within less than a year secured  40+ features in publications and segment-specific media, hosted 2 UGC-boasting influencer events, and crafted 12+ media strategies.

We are passionate about leveraging new tech for a better world and dedicated to supporting femtech projects across the globe.

Our team's extensive expertise enables seamless navigation between startup dynamics and the luxury sector, fostering cross-pollination of best practices and innovative ideas.

Maria MacDonald
London, UK

Maria is the founder and director of CORD Comms agency where she takes the lead in nurturing partnerships, developing brand assets and managing marketing projects for our lifestyle and tech clients. Drawing on her extensive experience in the beauty and luxury FMCG sectors, Maria stays ahead of trends by leveraging insightful expertise and creative campaigns. She's worked with an impressive roster of renowned brands such as La Mer, Jo Malone London, McQueens Flowers and Aveda. Maria also co-owns the premium salon CULt. Hairdressing based in the heart of Spitalfields, London where she, naturally, takes the helm of the marketing activity from social media curation to press relations.

Fun fact - Maria is also a Wing Chun martial artist.

Darya Bihun
Valencia, Spain

Darya manages the PR team here at CORD Comms and is responsible for the strategic development of clients: their positioning in the media, activities and ideas for publications and events. With a degree in journalism and having worked for many years as a journalist and news presenter on television, Darya seamlessly combines her work with writing articles and interviews for digital media. This rich journalistic experience has been imperative to Darya building authentic and successful relationships with press, understanding editorial policies and being unafraid to be creative and come up with unconventional ideas.

Fun fact: over the past three years, Darya has moved countries 5 times in search of a place she can call "home." Brave and adventurous!?

Natalia Pikalova
London, UK

Meet Natalia, the CFO of CORD Comms and a crucial cog in the growth strategy of the agency. This finance specialist began her career over ten years ago in the electric vehicle industry and now expertly navigates and manages CORD's budgeting, forecasting, reporting, risk management, and financial strategies.

Fun Fact - Natalia is also a talented photographer and a linguist - after just one year of studying became fluent in Chinese!

Anastasia Novikova
London, UK

Anastasia is a creative professional whose passion for art and communication drives her comms journey. With an honours degree from an art school, she embarked on a career that divs internships with an array of global brands at OMD Group and Estée Lauder, where she was involved in crafting advertising campaigns and collaborations. Joining CORD Comms, she excels in influencer outreach, event planning and production, and innovative concept creation. Her remarkable journey from talented, art-loving child to a dynamic communication professional underscores her unwavering commitment to creativity and offering unique communications solutions to our clients.

Fun fact - Anastasia is something of an equestrian who adores horse riding.

TESTIMONIALS

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